Internet Products Summary
LIYP offers two unique online directory services – separately, or as a package – to our Independent Telephone Company partners. Each is summarized below.
ActivDirectory:
Available as an online platform or on CD-ROM, ActivDirectory extends the telco brand by providing fast, reliable local search with the quality, look and feel of print products advertisers know and trust-with complete usage tracking and reporting.
ActivDirectory’s core technologies significantly reduce search time and improve relevancy by enabling natural language, multiple-keyword search based on deep content extracted from listings and display ads. Multiple language support, reverse number search, lighting fast page loads and page-turns along with a user-friendly layout and intuitive navigation, enhance ActivDirectory’s functionality. ActivDirectory is completely search engine database-driven, providing the relevant results, thorough mapping and proximity search capabilities you’d expect to find in an advanced search engine platform.
ActivDirectory requires no software downloads or plug-ins and is compatible with most Internet browsers, giving more consumers instant access to up-to-date local business information.
ActivSearch:
Based completely on the data from the printed directory, ActivSearch is the smart way to deliver local search with advanced, multiple language naturalization and easy-to-use multiple word single search box design. It presents content-rich “finds” in a practical, organized “search engine listing” format. ActivSearch leverages cutting-edge technologies that take complete advantage of listing, advertising and website content, mapping and proximity applications to provide the richest user experience and strongest advertiser results possible. Print ads are made easily viewable in high-quality image formats for maximum impact and consumer response.
ActivSearch was designed with the consumer in mind, so users spend more time on-site, visit more advertisers, buy more and keep coming back again and again. Searches are performed from a single search box (no stumbling around to get to the next level of information), results are presented in a clear and easy-to-navigate format, and best of all, site terminology was designed by consumers - so they understand what they are viewing and doing. Publishers and advertisers know exactly what is happening too, with complete usage tracking and reporting capabilities.
Future Internet Products:
We are currently investigating our next generation of online products that will incorporate a “pay-per-performance” feature while still using the local directory as the core of the database. Future enhancements also include the use of audio and video streaming within our internet products. In short, LIYP is working to become “the trusted internet adviser” to directory advertisers, helping them establish an effective online presence that is available to consumers anytime, anywhere.
Please continue to the next page for a detailed description of our Internet Products.
