National Advertising
National Advertising (also referred to as National Yellow Pages Sales or “NYPS”) offers, yet, another vital channel for driving revenue in directories. At LIYP, we employ a team of specially trained CMR sales “analysts” who promote our directories to every CMR (Certified Marketing Representative) in the country, thus maximizing NYPS opportunities.
Our CMR website, www.localinsightcmr.com, puts important LIYP directory information at the fingertips of any interested CMR. A visit to the site reveals general book information, with more in-depth marketing data accessible to those possessing a member ID and password. Information such as directory number, publication month, population, coverage area, demographics, usage studies, sales visuals, state maps, coverage area maps and incentive programs are available to help promote and drive National revenue.
Our NYPS process:- Once the canvass plan is received, all information is checked and verified on the CMR website to ensure the data is accurately represented to the CMR community.
- All CMRs receive important directory information, including close date, pub date, coverage areas, name changes, combination books, discount programs, etc.
- In general (varying by directory), the NYPS team investigates all deletion orders and contacts the corresponding CMR to determine the reason behind the cancellation and explore possible ways to save the account.
- The NYPS team actively pursues “up-selling” opportunities and other potential means of increasing sales.
- “elinc“ messages are sent to all members of YPA (Yellow Page/Publishers Association) who are listed as a CMR (more than 200).
