Internet Yellow Pages (IYP) – Online Directories
Quick, Accurate, Local. Adding an online directory (also known as an IYP product) brings enormous value. It enhances the existing directory while establishing a solid internet presence for the book. Advertisers enjoying benefits of a printed appearance, now have the opportunity for exposure online.
IYP products support the existing directory revenue stream, instead of siphoning from it. For a business to appear in the online directory, they must also appear in the printed directory. Similarly, an the online directory represents a tremendous value for all local businesses in that their listings and ads appear in both places at no extra cost.
Typically linked to and from the telephone company’s own web site, the online directory often compliments current marketing strategies. For instance, the product’s popularity among consumers can be used to help leverage DSL sales. Finally, the internet directory can also be produced as a CD-ROM and offered as a distribution option to large users.
In short, LIYP Internet Yellow Pages products:
- Support and enhance the core directory product
- Add value for your business customers
- Allow advertisers to link ads to their websites
- Evolve and protect your directory revenue channel
- Are constantly improving in terms of access speed, features, and functionality
Please continue to the next page for a detailed description of our Internet Products.
