Local Insight Yellow Pages - A Quick Overview

  • We provide all aspects of marketing, sales, production, design, listing maintenance, distribution, customer service and billing functions – we are a full service publisher.
  • We are committed to providing the very best account support in the industry with one point of contact for all directory related issues.
  • We prepare and supply annual marketing and sales support plans for every directory.
  • We create customized market specific sales collateral.
  • We believe in the power of advertising and will cost share all advertising support.
  • We are constantly looking for new revenue streams and opportunities and in doing so, have implemented the following:
    • Co-Op advertising
    • National Yellow Pages Advertising with CMR-trained sales “analysts”
    • CMR website (www.localinsightcmr.com)
    • Enhancement opportunities for all print products
    • Advertiser “WinBack” program
    • FLEX Plan pricing strategies
    • Value Tracking
    • On-line Directories and Internet Yellow Pages
  • We understand quality customer contact is critical to success in advertising sales. Therefore, more than half of our workforce is employed specifically within sales.
  • We have industry leading production accuracy:
    • Paid Advertising: 99.74%
    • Free Advertising: 99.97%
  • We provide all graphic design and copywriting services FREE of charge.
  • We have our own in-house Customer Relations Department who follows up on all claims.
  • We have a nationwide distribution channel in place which ensures timely and accurate delivery of over seven and one half-million directories each and every year.
  • We dedicate an experienced Marketing Analyst to oversee the daily operations and the development of every directory.