Production
Accuracy is crucial to the success of any telephone directory and something we take very seriously here, at LIYP. In fact, all Production departments are held accountable for the accuracy of our directories to the point where individual performance evaluations are based, in part, on the viability of the end product. We understand the books we publish carry the names and logos of our Independent Telephone Company partners and share in their commitment to provide quality products.
Our production software platform is unique in our industry. Most systems utilize a linear workflow, whereby each step must be completed before the next step in the process can begin. In contrast, our platform is based on a relational database, providing much greater flexibility and much faster final production turn-around. It also supplies our quality control department with exact pre-press proofs of every page in the directory.
We check and double check our work. Every ad we sell is keyed into our system.* They are then proofed and verified by two different individuals making absolutely sure the content, layout and billing instructions are correct. This type of quality control is repeated throughout our production process. Finally, after each department proofs and submits their final layouts, no less than six additional proofing reviews make up our final approval process for each and every directory we produce. It is this commitment at all stages of production which makes it possible for LIYP to maintain our high level of accuracy.
Accuracy Rate for Paid Advertising: 99.74%
Accuracy Rate for Free Advertising: 99.99%
The Production group also includes our award winning Creative Services department. Using input from our customers, these professionally trained artists design covers, glossy community magazine inserts and much, much more. All directory graphic design and copywriting services are available to you at no charge.
* On average contracts are keyed and turned around within 2 days. Ads are keyed and turned around within 3.5 days.
Distribution
Planning the delivery of a single directory is a challenge. Planning the delivery of over seven and a half million directories is an undertaking.
At LIYP, our experienced Distribution department takes pride in successfully coordinating these efforts. Using an established nationwide distribution channel, they provide for the timely and accurate distribution of all our directories each and every year. We work directly with our Independent Telephone Company partners to determine the best method of delivery on a market-by-market basis. Whether hand delivered or mailed, our directories arrive on time and in perfect condition.
Please continue to the next page for a detailed description of our Internet Products.
